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New formulas inspired by Mediterranean Influences and Experimental Nomad.
January 9, 2018
By: TOM BRANNA
Editor
At this year’s Cosmetagora, BASF will present its new “Be authentic” concept and latest product launches. The concept includes two collections of formulations, Mediterranean Influences and Experimental Nomad, both of which were inspired by beauty trends identified by Peclers. “The cosmetics sector is currently experiencing major change. More and more consumers are looking for products that fit in with an authentic, back-to-nature lifestyle,” said Marine Belthé, BASF Personal Care Euro...
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